Cover Story

She’s building leaner. Moving faster. Thinking differently. There is an old instinct in business that says serious companies should look finished. They should have the plan, the structure, the departments, the strategy deck, the five-year forecast and a polished answer to the question, Where is this going? The new entrepreneur is becoming increasingly comfortable with a different kind of certainty. She may not know exactly where the company will be five years from now, but sh